Although she’s a fan of image-enhancing apps, such as InstaFit, Layout and Afterlight, and Photoshop, which she uses for the Qnola packaging that she designs herself, she isn’t technology obsessed. She doesn’t use calorie-tracking apps, and although she does have a Nike+ tracker to keep an eye on her fitness levels, she doesn’t post the #fitspiration gym selfies beloved of many clean eaters. In fact, despite the quinoa and almond milk, Copperman denies being a member of the clean eating movement at all, although when I push her, she says: ‘Have I ever hashtagged something #cleaneating? I guess, maybe…’
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